Sony vs LG vs Samsung: What’s the Best TV Technology in 2026?

If you are shopping for a new television in 2026, you have probably asked the same question most homeowners do:

Should I buy Sony, LG, or Samsung?

All three brands are at the top of the industry. All three offer premium picture quality. And all three continue pushing display technology forward with OLED, QD-OLED, and advanced Mini-LED panels.

At Aura Design, we carry Sony, LG, and Samsung — and we match big box store pricing. The difference is not cost. The difference is helping you choose the right display technology for your room, lighting conditions, and lifestyle.

Best Electronics Store in Ottawa: Why Aura Design Is Your One-Stop Shop for Everything Tech

When searching for the best electronics store in Ottawa, homeowners want more than just shelves of products. They want fair pricing, real expertise, and a place where they can see, hear, and experience electronics before buying. They also want confidence that the products they purchase will actually work well in their home.

That’s exactly why more and more Ottawa residents choose Aura Design.

Aura Design is widely recognized as one of the top electronics and smart home stores in Ottawa, offering everything from everyday electronics to advanced home technology — all supported by knowledgeable professionals and a modern, high-end showroom experience you won’t find at big-box retailers.

Whether you’re shopping for a new television, speakers, networking equipment, smart home automation, or a complete home theatre system, Aura Design delivers a personalized, stress-free electronics shopping experience.

SEE ALSO: Same Price as Big-Box Stores — Far More Professional

All the Electronics You Need — In One Trusted Ottawa Store

Unlike stores that focus only on entry-level electronics or only on ultra-high-end luxury products, Aura Design offers a complete electronics selection for every home and every budget.

Why Buying Local Matters: Support Your Community & Elevate Your Home With Aura Design

In a world filled with big-box retailers and online mega-stores, it’s easy to forget the value of shopping local. But when it comes to upgrading your home with premium audio-video solutions, there’s a real difference between buying from a massive chain and partnering with a dedicated local expert.

At Aura Design, we are proud to be a Canadian-owned, Ottawa-based business — serving our community with passion, integrity, and industry-leading expertise. What many homeowners don’t realize is that choosing local doesn’t mean paying more.

In fact, Aura Design offers the same pricing as major retailers — including Costco, Best Buy, and Amazon — with the added benefit of personalized service and professional guidance.

Let’s explore why buying local delivers better value, better results, and a better experience for you and your home.

SEE ALSO: Create the Ultimate Home Theatre Experience With Aura Design

1. Same Pricing as Big Retailers — Better Service & Expertise

Many people assume that buying from a local store means higher prices.
Not with Aura Design.

Transform Your Space With Vicoustic: Premium Acoustic Panels for a Better Sound Experience

Sound is one of the most powerful elements of a home. It shapes the way we enjoy music, movies, conversations, and even the quiet moments that make a home feel comfortable. But even the best speakers, amplifiers, and audio-video systems cannot perform at their full potential if the room itself is working against them.

That’s where Vicoustic acoustic panels come in — and why more homeowners in Greater Ottawa are turning to Aura Design for complete, beautiful, and effective acoustic treatment solutions.

As the region’s leader in premium audio-video design, Aura Design proudly brings Vicoustic, one of the most respected brands in acoustics, to clients who want their spaces to sound as incredible as they look.

Whether you’re designing a home theatre, a music room, a studio, or simply want better acoustics in your living room, Vicoustic offers performance, style, and innovation like no other.

Let’s explore how these panels can elevate your home.

Collaborate With a Professional Home Theater Company for the Best Experience

Have you always dreamed about having an authentic and luxurious home theater? When you partner with the team from Aura Design, anything is possible. So let us help you bring your movie dreams to life.

Designing the home theater you've always wanted is a genuinely collaborative effort. With your thoughts and imagination and our connections and expertise, we can work together to create magical movie experiences in your Ottawa, Ontario, home. We want you to be involved in every aspect of the project because we strive for high satisfaction with your new entertainment space. 

Continue reading below to learn more about the process of working with a professional home theater company to design and install the ultimate viewing space for you, your family, and your friends!