Projectors vs TVs: Why Bigger Is Always Better — And Why Projectors Are Stealing the Show

For years, homeowners had one big question when upgrading their entertainment space:
TV or projector?

Today, the answer is clearer than ever.

With massive screen sizes, jaw-dropping image quality, and technology that has advanced light-years ahead of what projectors used to be, projectors are now delivering picture quality that is truly out of this world — while offering something TVs simply can’t:

👉 Size. Real cinematic size.

At Aura Design, we design and install both high-end TVs and projection systems — and one thing is certain:
Bigger is always better.

Best Electronics Store in Ottawa: Why Aura Design Is Your One-Stop Shop for Everything Tech

When searching for the best electronics store in Ottawa, homeowners want more than just shelves of products. They want fair pricing, real expertise, and a place where they can see, hear, and experience electronics before buying. They also want confidence that the products they purchase will actually work well in their home.

That’s exactly why more and more Ottawa residents choose Aura Design.

Aura Design is widely recognized as one of the top electronics and smart home stores in Ottawa, offering everything from everyday electronics to advanced home technology — all supported by knowledgeable professionals and a modern, high-end showroom experience you won’t find at big-box retailers.

Whether you’re shopping for a new television, speakers, networking equipment, smart home automation, or a complete home theatre system, Aura Design delivers a personalized, stress-free electronics shopping experience.

SEE ALSO: Same Price as Big-Box Stores — Far More Professional

All the Electronics You Need — In One Trusted Ottawa Store

Unlike stores that focus only on entry-level electronics or only on ultra-high-end luxury products, Aura Design offers a complete electronics selection for every home and every budget.

Always Available. Always Professional.

Why Aura Design Is a Step Above Big-Box Smart Home Retailers

When you’re investing in a smart home or commercial technology project, availability, expertise, and trust matter just as much as the products themselves.
That’s where Aura Design stands apart.

While big-box retailers operate on fixed schedules, rotating staff, and surface-level knowledge, Aura Design operates around your life, your schedule, and your project goals—even nights and weekends.

We Meet You Where It Matters Most

Your Home. Your Office. Your Schedule.

Aura Design is always available to meet in the evenings or on weekends, directly at your home or office, because that’s when real conversations happen.

✔ Walk the space together
✔ Review TV placement, speakers, soundbars, lighting, and automation on-site
✔ Design solutions around how you actually live and use the space

Big-box stores can’t do this. Their consultants are tied to showrooms and sales counters.
Aura Design professionals come to you.

Architect, Designer & Builder Partnerships | Aura Design Ottawa

Why Architects, Designers, and Builders Choose Aura Design as Their Technology Partner in Ottawa

Designing a modern home today means designing for technology — and the expectations of Ottawa homeowners have never been higher. They want beautiful lighting, flawless WiFi, hidden audio, immersive theatres, motorized shades, security, automation, EV charging, and future-ready infrastructure. Architects and designers want clean lines and seamless integration. Builders want easy coordination, fewer callbacks, and systems that simply work.

This is exactly where Aura Design becomes an essential partner.

We collaborate with Ottawa’s architects, interior designers, and builders to ensure every project is beautifully designed, technically sound, and ready for the modern lifestyle your clients expect.

SEE ALSO: How to Pre-Wire a Custom Home — Builder Guide

Technology Is Now Part of the Architectural Process

Technology used to be an afterthought — something added when the home was nearly finished.
Today, it shapes the function, aesthetics, and experience of a house.

Modern projects require early planning for:

Why Buying Local Matters: Support Your Community & Elevate Your Home With Aura Design

In a world filled with big-box retailers and online mega-stores, it’s easy to forget the value of shopping local. But when it comes to upgrading your home with premium audio-video solutions, there’s a real difference between buying from a massive chain and partnering with a dedicated local expert.

At Aura Design, we are proud to be a Canadian-owned, Ottawa-based business — serving our community with passion, integrity, and industry-leading expertise. What many homeowners don’t realize is that choosing local doesn’t mean paying more.

In fact, Aura Design offers the same pricing as major retailers — including Costco, Best Buy, and Amazon — with the added benefit of personalized service and professional guidance.

Let’s explore why buying local delivers better value, better results, and a better experience for you and your home.

SEE ALSO: Create the Ultimate Home Theatre Experience With Aura Design

1. Same Pricing as Big Retailers — Better Service & Expertise

Many people assume that buying from a local store means higher prices.
Not with Aura Design.

Experience the Difference of a Truly

Premium Audio-Video Lifestyle

Your home should be a place where entertainment, comfort, and modern design come together effortlessly. High-end audio-video technology does more than enhance how you watch movies or listen to music — it reshapes the way you live in your space. From immersive sound to breathtaking visuals to seamless integration across every room, the right system can elevate your daily routines and bring a new level of luxury and enjoyment into your home.

At Aura Design, we are committed to becoming Greater Ottawa’s reference for premium audio-video and smart home solutions. As a proud local business, we bring world-class technology to homeowners who want more than just equipment — they want a fully customized experience. Whether you’re looking for stunning 4K and 8K displays, cinema-grade surround sound, or a full smart home ecosystem, our expert team ensures every detail is tailored to your lifestyle, your space, and your vision.

Curious how upgrading your audio-video system can transform your home? Keep reading — we’ll walk you through what’s possible and why Aura Design is the trusted choice for homeowners across Ottawa and the surrounding area.

SEE ALSO: Transform Your Home with Smart Lighting — Discover Lutron Solutions

Unmatched Performance for Movies, Music, and Modern Living

A premium audio-video system delivers more than entertainment — it creates an experience. With professionally designed and installed solutions, you can enjoy:

• Cinematic surround sound that places you inside the action

• Vibrant 4K and 8K image quality with exceptional brightness and colour accuracy

• High-resolution audio that reveals every detail in your favourite tracks

• Optimized room sound through calibration and smart speaker placement

• Wireless or discreet wiring for a clean, modern aesthetic

With countless brands and options on the market, many homeowners feel overwhelmed by choosing the right equipment. At Aura Design, we simplify the process by selecting only reliable, high-performance products that deliver stunning results. Becoming Greater Ottawa’s trusted AV reference means offering solutions that perform flawlessly day after day.

Custom Home Theatre Design and Installation

A true home theatre is more than a big screen — it’s a crafted environment built for immersion. Aura Design has years of experience designing and installing custom theatres that look beautiful and perform at the highest level.

Imagine a space where:

• The lighting dims automatically

• The audio surrounds you from every direction

• The screen fills your vision with crisp, lifelike detail

• Every seat in the room is a “best seat”

Our team handles every detail:

• Theatre layout and viewing distance

• Seating and acoustic treatments

• Projector and screen selection

• Dolby Atmos or immersive surround sound

• Smart lighting and shading

• Equipment racks and cable management

Whether you want a dedicated theatre or a sleek media room integrated into your living space, we ensure the experience is nothing short of extraordinary.

Whole-Home Audio That Elevates Every Room

Music enhances everything — from family dinners to weekend gatherings to quiet mornings. With a whole-home audio system, your favourite playlists follow you as you move from room to room.

Our systems allow you to:

• Play different music in different zones

• Stream from Spotify, Apple Music, TIDAL, YouTube, etc.

• Enjoy clean, architectural speakers that blend with your decor

• Control everything from your phone, tablet, or keypad

• Use voice assistants like Alexa, Google, or Siri

Whether you're entertaining guests or relaxing alone, the right audio system adds warmth, energy, and personality to your home.

Smart Home Integration for a Seamless Lifestyle

The magic of a modern home comes from integration — when all your systems work together effortlessly. Your audio-video setup becomes even better when paired with smart home control.

Aura Design integrates your AV with:

• Smart lighting

• Motorized shades

• Climate control

• Home security and cameras

• Whole-home automation platforms like Control4

• Voice assistants and mobile apps

Imagine pressing “Movie Night” on your remote:

• The lights dim

• The shades lower

• The audio-video system powers up

• The perfect scene is created — automatically

This level of customization is no longer futuristic — it’s available now, and it’s a major reason why more homeowners in Greater Ottawa choose Aura Design.

Aesthetic, Clean, and Modern Installations

High-end technology should enhance your home visually, not clutter it. Our installations prioritize elegance and minimalism.

We offer:

• Hidden or in-wall wiring

• In-ceiling and architectural speakers

• Ultra-slim TV mounting

• Discreet subwoofers and soundbars

• Custom cabinetry and media furniture

• Clean equipment racks with professional cable management

The result:
A stunning entertainment space that looks as good as it performs.

Why Homeowners Across Greater Ottawa Choose Aura Design

Aura Design isn’t just another AV installer — we are committed to becoming the benchmark for audio-video excellence in Greater Ottawa. Homeowners choose us because:

• We are local and accountable

• We offer hand-picked, performance-driven products

• We provide custom designs tailored to each home

• We deliver clean, professional installations

• We offer long-term support, updates, and system optimization

• We truly care about the customer experience

Our goal is simple:
To help you enjoy your home more than ever before.

Ready to Transform Your Home?

If you’re considering a home theatre, a whole-home audio upgrade, or complete smart home integration, our team is ready to bring your vision to life.

Contact Aura Design today and discover how premium audio-video solutions can elevate your home and lifestyle like never before.